P A C K A G I N G
J A R A M I L L O V I N E Y A R D S
Jaramillo Vineyards grew out of one small town boy’s dream of being something bigger, flying higher, and reaching for “whatever was most difficult.” Growing up in a small rural community of New Mexico, Robert Jaramillo’s first dream was to fly planes. That eventually fulfilled, dream two was to continue with his family history of grape growing and making great wines. Backart designed their main wine label brand around an iconic dreaming boy and his plane.
The Jaramillo Reserve label (below) was easily inspired after viewing a cellar wall containing Robert’s private labeling system – masking tape. No reason to completely change a good thing.
V A R A W I N E S
Rudi Backart has created the packaging for the growing line of Vara’s fine wines since 2015. Every label project undergoes the same attention to detail that goes into the creation of each wine varietal filling the bottle. Ask someone the kind of wine he (or she) prefers and they may or may not be able to describe it. Ask someone what kind of wine label they like and you’re guaranteed to get a detailed response. From occasional imbibers to serious oenophiles, nearly every wine drinker cares about the label — and will often employ these labels as a buying guide.
V A R A S P I R I T S
Vara Winery & Distillery launched their first line of spirits in 2020. Backart has designed the majority of Vara’s labels for both wines and spirits with a full wrap label. The inviting spirit line labels were created with a split zig zag die that reflects the distillery’s mountain view.
N G B R E W I N G C O
Native Grown’s package design for their Chuck Pale and Dark Ale
M A G I C C A N Y O N W A T E R
Named after a ranch in the Southwest, Magic Canyon water is produced from the fresh water springs flowing from Colorado and enhanced with rich organic fruit tones for just a touch of flavor.
F I V E S T A R T O R T I L L A S
Package designs for freshly made artisan tortillas and tortilla chips.
F A N C Y H O T S A U C E
Fancy hot sauce package for Jason Greene, Executive Chef of The Grove Cafe & Market in collaboration with two organic New Mexico cayenne pepper farmers.
R E D B U D S O A P C O
Packaging for a handcrafted liquid soap created from collected rain water.
S O O T H I N G T O U C H
Packaging for organic herbal salt scrubs.
S K I N F O
Packaging for Dr. Amy Taub, certified dermatologist, and founder of Advanced Dermatology and Skinfo® Specialty Skincare Boutique.
T I P O C B D
The TIpo CBD company is obsessed with helping people to live a healthy, healing and happy lifestyle with their growing line of organic cannabinoid products. Backart designed the brand in black and white (with just a touch of color coding) to align with the Tipo philosophy of using only the purest ingredients in their product line. Additionally the clean packaging emphasizes their desire to portray a professional and trustworthy company in the myriad of cannabis start ups now in the marketplace.
O H M
Pouch packaging for the leading Canadian-based cannabis company for their cartridge refills.
V M R O A S T E R Y & C O F F E E H O U S E
VM Coffee insisted that their packaging be as memorable as the products within their bags and cans. “Beautiful” and “environmentally sustainable” were additional requests. Exceptional products and design paired with a winning strategy has been the key to their brand success throughout the years.
N I V E L
New branding applied to a full line of mood enhancing THC beverages.
C R U D E L A B C O F F E E
Packaging for an unexpected great Instant Coffee enhanced with THC.
C R U D E L A B C O F F E E
CrudeLab Coffee is a new line of exceptional and sought after coffees produced by well known coffee connoisseur, David Certain. Backart created this new brand and a full line of minimalist coffee packaging each tagged with exceptional varietals.
